What is put the word out that we back up?

"Putting the word out" means to spread information or news by telling others about it. When we say "we back up," it means that we support or approve of a particular person, idea, or action. Therefore, when we put the word out that we back up something, we are spreading the news that we support or endorse it. This phrase often comes up when we want to promote a product, service, or event and want to communicate to others that we have confidence in it. It can also be used when we want to rally support for a cause or movement by making it known that we stand behind it.